AB Tyres renews partnership with Filipe Albuquerque as Falken brand ambassador in Portugal


AB Tyres, a company belonging to the universe of the Alves Bandeira Group, renewed its partnership that started in 2020, with Coimbra's Native pilot, Filipe Albuquerque, as the ambassador of the Falken brand in Portugal. The event was marked by the delivery of a competition suit from the pilot to the Administrator and General Director of AB Tyres Portugal, Filipe Bandeira.


Belonging to the Sumitomo Group, one of the 5 largest tyre manufacturers in the world, the Japanese brand is represented exclusively by AB Tyres in Portugal and marketed through a network of more than 200 exclusive partners (tyre shops and workshops).


In the last few years, the Falken brand has grown steadily in Portugal. Currently, the market recognizes the brand as a premium quality, despite positioning itself in the Quality segment, as it allows the final customer to purchase a product with an excellent price-quality ratio. Its high quality and performance are proven when we see Falken tyres selected as original equipment for models of the world’s leading car brands such as Porsche, Volkswagen, Mercedes, and Toyota, among others.


"When I get out of my race car and return to Portugal, it is in Falken tyres that I trust to drive with comfort and safety in my day-to-day trips!" refers the pilot, Filipe Albuquerque.


"Over the last three years, the partnership with Filipe Albuquerque, considered one of the best endurance pilots currently and one of the best national pilots ever, was fundamental in the growth trajectory of the brand’s awareness in Portugal. For this reason, but also because Filipe is an excellent human being, who shares the same values as our Group and, of course, AB Tyres", says Filipe Bandeira, Director and General Administrator of AB Tyres.


Like the Falken brand, the Portuguese driver has also been making a winning growth trajectory, currently having an enviable racing record, especially with victories in the main endurance competitions in the world - 24 hours of Le Mans LMP2, 24-hour Daytona, FIA World Endurance Championship and European Le Mans Series.


In the last year of 2022, he reached 2nd place in 24H Daytona and 2nd place in IMSA, having recently obtained the first podium of 2023 with a 2nd place in 24H Daytona.


AB Tyres is one of the largest aftermarket companies nationwide, specializing in the commercialization and distribution of tyres, lubricants, batteries, and auto parts. In Portugal, AB Tyres is the exclusive distributor of Falken and officially represents brands such as Matrax Tyres, CEAT, Davanti, Debica, Aptany, Fulda, Infinity, Sumitomo, Uniroyal, among other relevant brands in the market.


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AB Tyres renews partnership with Filipe Albuquerque as Falken brand ambassador in Portugal