News

At the end of last March, the Autódromo Internacional de Portimão hosted the much-anticipated Moto GP event, attracting thousands of enthusiasts and fans from all over the world.

In this setting of speed and excitement, AB Tyres and Falken teamed up to offer their customers the opportunity to attend the Moto GP in the Ria VIP Suites, thus providing them with a unique and truly differentiated experience.

Throughout the three days, all attending customers were able to enjoy the event in a welcoming space, accompanied by a permanent catering service available all day long, following a surprise welcome gift of a Welcome Kit composed exclusively of items from the Japanese tire brand upon arrival.

One of the most significant and memorable moments of this gathering was the presence of Filipe Albuquerque, a Portuguese driver and ambassador for the Falken brand in Portugal, with whom customers had the opportunity to interact, take some photos, and have some official merchandise autographed.

For Filipe Bandeira, Administrator of AB Tyres: "This is the type of experience we enjoy providing to our customers. Quality, proximity, and exclusivity are three of the strategic vectors that integrate our strategy for the Falken brand, of which AB Tyres is the exclusive distributor in Portugal, and which serve as the basis for any action we develop, as could be experienced throughout these three days at the Moto GP."

This initiative is one among a series of initiatives included in the comprehensive AB Partner | Falken program. In addition to offering special prices and geographical protection, the program provides partners with benefits such as annual rebates, training, and exclusive relationship events, as well as offers and campaigns tailored to all needs.