News

Falken, a brand exclusively represented by AB Tyres in Portugal, has announced the expansion of its 2026 summer tyre range, responding to the growing demand in the European market for SUVs and electric vehicles (EVs). The new offering includes additional sizes and technical solutions designed to meet the requirements of these vehicles, which demand tyres with higher load capacity, energy efficiency and high performance, without compromising safety or comfort.

"The demand for electric vehicles and SUVs is reshaping Europe’s automotive landscape, and Falken is ready to meet this challenge,” says Marcus Schulz, Product Manager at Falken. "Our 2026 summer range is expanding precisely in the segments where we are seeing the strongest growth, ensuring that more European drivers can rely on Falken’s safe, efficient and high-performance tyres, always backed by our five-year guarantee.”

Currently, SUVs account for 54% of new car sales in Europe, while fully electric vehicles continue to gain momentum, reaching a 17.5% market share in the first half of 2025. This evolution is driving demand for tyres with larger diameters and greater load capacity, adapted to the weight and instant torque of electric powertrains.

Learn more about or join the Falken partner network in Portugal at www.falkenpneus.pt